OUR VALUES
All ways welcome
Our values are grounded in the West. There’s no denying that the Old West was the frontier of an aggressively expanding nation that mercilessly expropriated lands from native inhabitants. It was often lawless and violent. But it was also a place of accommodations, co-existence and freedoms. Black folk headed west to escape stricter racial hierarchies found elsewhere. Cowboys shared blankets and formed lifetime bonds. Many trans folk managed to live their gender identities as they pleased. Experiments with new ways of living from religious conservatives to labour movements to communes flourished in the west. Cowfolk always came in all genders, colours, sexualities and ways of thinking.
Cowboys are a masculine archetype. We’re okay with that, because we think masculinity is where much of the work needs to be done. Hey Cowboy! transmits an image of positive masculinity through the messages we put into the world and the pieces we design.
A real cowboy treats all folks as equals. He stands against injustice, never goes back on his word and helps those who need it most. He speaks his mind, but doesn’t need to brag or boast. He mistrusts authority and has little time for status. He respects women. And of course, he always gets his man. Those are our values.
As vintage traders we’re strongly motivated by giving pre-loved clothing a new life. We hand pick and source each piece because it speaks to us.
We lovingly re-stitch hems, fix pearl snaps, sew on buttons, polish boots, brush hats as well as washing and steaming garments so they’re the best they can be.
Our new items are designed by us and made as close to home as possible using the most sustainable materials we can find.
